Review Of Natural Space Market Franchise
Until recently, the Russian market for perfume and cosmetics survived the real boom.
However, at the beginning of the third millennium, the body Shop International did not go very well. As a result, in 2006, the English decided to sell to L'Oreal for $1,4 billion. Under the terms of Anita Rodick ' s deal, she retained the position of business counselor, BodyShop, and L'Oreal promised to leave the Brand BodyShop and minimally transform the structure and structure of the acquired network to its needs.
BodyShop Russian
The success of the BodyShop showed producers and distributors how much natural cosmetics benefit from the niche. Experience has been captured and replicated: new producers, suppliers and online franchise producers of natural cosmetics have begun to emerge in Europe. In Russia, in the late 1990s, this experience was one of the first, again, not our compatriots, but a young Frenchman, Nicholas Megrelis, who had been distributing import cosmetics in Moscow for several years. Megrelis had approached the BodyShop company with a proposal for cooperation, but at that time, the famous firm itself had not been ready to enter the Russian market. And then Megrelis decided to create his own concept of an exclusive banana-douch cosmetics store brought from all over the world. The idea came out to organize a small (30-45 square metres) multibrand shops under "For the soul and soul." The first such shop opened in Moscow in 1999 on Pruds.
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