Eco-Magazine: Be Or Appear?
When a modern consumer hears about eco-magazine, the first thing that is green is green. However, according to specialists, it is only the tip of the iceberg. In today ' s world, the concept of a store whose products are intended to be environmentally sound is a whole set of specific measures, more specifically a whole philosophy. Among the tasks, not only are the buyer provided with a range of environmentally sound products, but also with respect to the environment as a whole. What is this package of measures, and how to distinguish the real eco-magazine from his " cheap forgery " , read below.
Dreams become reality
Today, the existence of a group of environmentally sound products in the network supermarket is certainly a competitive advantage. A few years ago, one of the founders of the LavkaLavka Boris Akimov looked like little alien with their ideas about the road, but natural meat, that people were prepared to pay for the quality and prospects of agro-Gastronomical tourism in Russia. Today is a reality.
The problem is that the basis of any eco-gasine is, of course, eco-trusts, and in Russia, a commonly accepted definition for this type of product has not yet been developed. " Generally, commenting on the situation of the Environmental Project Manager of the HC, Optik Anna Scheva, which term refers to products with any environmental marking or other eco-propriation, such as secondary raw materials, biodegraded or suitable for reuse. "
It is clear that different " eco-characteristics " are relevant for different product groups: energy conservation will be a key to the production and implementation of electrical and household appliances, and food will focus on products that have been produced without pesticides or produced without preservatives.
A little history.
However, initially, the market for eco-torms began to form precisely from food in the middle of the past century. The movement to protect the greenness of production has in fact been a reaction to the industrial revolution, when a sharp leap in the development of agro-holdings has simply driven farms. About 1950-1960, rural communes became spontaneous in Europe. Their basic premise was to return to subsistence.
The first official association called " NatureProgress " was founded in France in 1964. It had about 400 participants four years after its establishment. They were farms, cosmetics and domestic chemistry producers. More than a few years later, the interest in the organization was not limited to producers but also to consumers.